PORTFOLIO

A website refresh for a business and alignment coach based in Knowlton, Québec

Design Day

MEET THE CLIENT

Jaime Moar

Business and alignment coach

Jaime is an alignment coach and yoga teacher passionate about helping others connect with their authentic selves through human design. Co-owner of a vibrant yoga space and a bustling marina in Quebec’s Eastern Townships, she blends her core values of fun, connection, and leadership in everything she does. With a background in psychology, over a decade of experience teaching yoga to people of all abilities, and a deep appreciation for carving her own path, Jaime embraces her multi-faceted nature as a manifesting-generator.

Instagram @jaimejessica

Website jaimemoar.com

THE BRIEF

Jaime wanted a refresh for her website to bring it up to date and make it more user-friendly. Her previous site was built in a way that made it challenging to navigate and difficult to edit. Jaime’s goal was to create a site that clearly showcases who she is and what she offers, while also being easy for her to update as her business evolves. She envisioned a space that reflects her vibrant personality, connects with her audience, and makes exploring her services—like yoga, alignment coaching, and human design—seamless and enjoyable.

THE SCOPE

Simplify website navigation to create a more intuitive and enjoyable user experience for visitors.
Redesign the site layout to clearly highlight Jaime’s offerings, including yoga, alignment coaching, and human design.
Format the website so that it is easier for Jaime to update and maintain as her business evolves.
Incorporate vibrant, personality-driven design elements that reflect Jaime’s core values of fun, connection, and authenticity.

HOW THE DAY UNFOLDED

Using our Design Day model, Drea and Jaime collaborated to achieve the following milestones:
Conducted a strategy meeting to discuss the site map, user experience, and layout, ensuring all programs and services were clearly organized.
Simplified the menu to create a clean and minimal navigation experience.
Refreshed the homepage and service pages to present information clearly and avoid unnecessary clicks, making it easy for users to find what they need.
Designed a clear and compelling hero section to immediately communicate who Jaime is, what she offers, and how visitors can connect with her.
Organized her offerings by dividing them into clear categories for coaching and other services, ensuring everything is easy to find.
Added custom elements, including smooth scrolling, anchor links, and image outlining, to enhance the site's functionality and polished look..

THE FINALE

Jaime now has a website that is clear, concise, and easy for users to navigate, allowing them to effortlessly explore her services like yoga, alignment coaching, and human design. With an intuitive layout and simplified editing capabilities, Jaime can easily keep her website updated as her offerings evolve, ensuring it continues to grow alongside her business.

Jaime’s testimonial

“Drea of Dia Collective was a dream to work with! I was so thrilled with my design day and the final product of my website. I'm already having more activity on my new site! I've also worked with Skye from the Dia team and she is wonderful too! I highly recommend working with Dia Collective.”

Jaime Moar