Designing an effective yoga studio pricing page
Creating an effective pricing page for a yoga studio or for your independent movement business is key to turning potential visitors into paying clients. With a variety of pricing options like memberships, class packs, and drop-ins, the design of your pricing page needs to be clear, concise, and user-friendly.
In this post, I’ll share essential guidelines for crafting a successful pricing page for your yoga studio or independent movement business that communicates your offerings clearly and helps clients make informed decisions. Plus, if you’re looking for a ready-made solution, our Embody premium Squarespace template integrates all these best practices!
1. Simplify Your Pricing Options
Many yoga studios offer multiple ways to purchase classes, such as:
Monthly memberships
Prepaid multi-month memberships
Drop-in classes
Class packs (often with regular and discounted student pricing)
While variety is great, too many options can overwhelm potential clients. The first rule of pricing page design is simplicity. Present your options clearly, and use distinct pricing boxes to separate each package.
Each pricing box should include the following:
The price
The length of the membership or class pack
Any special benefits (like discounts on workshops or events)
By visually organizing these options in a clean, minimalistic way, clients will have a much easier time comparing them and choosing the right one.
Looking for a design that incorporates these elements? Check out our Embody premium Squarespace template, which is specifically designed to make pricing information clear.
2. Highlight Key Benefits and Terms
Clients want to know what they’re paying for, but they don’t want to dig through paragraphs of text to find the details. One effective method is to use bullet points or checkmarks to list key benefits under each pricing option. For example:
Discounted rates on workshops
Free mat storage
Access to exclusive classes
This technique keeps your pricing page uncluttered while providing essential information at a glance.
Make sure all terms and conditions are visible upfront, whether it’s information about auto-renewal, cancellation policies, or student discounts. Hiding these details in dropdown menus or links may confuse clients or lead to unnecessary questions later.
3. Encouraging certain packages over others
If you want to encourage clients to purchase class packs rather than relying on drop-ins, for example, consider designing your pricing page to make class packs more appealing. This could include:
Larger, more prominent pricing boxes for class packs
Highlighting the savings of class packs compared to single classes
Clearly stating any benefits associated with class pack purchases (like free add-ons or access to special classes)
By strategically designing the page, you can guide users towards the options that best align with your studio’s goals.
Want a template that highlights your class packs beautifully? The Embody template features these design elements to draw attention to the offerings you want to promote.
4. Separate Add-Ons and Extras
For studios offering add-ons like private sessions, special workshops, or mat rentals, it’s important to include these options in a way that doesn’t clutter the main pricing section. Consider creating a separate section for these extras or subtly incorporating them into the page layout with smaller, less prominent text or icons.
This keeps the focus on your primary offerings—memberships and class packs—while still informing clients of additional services.
5. Include an FAQ Section
A well-designed FAQ section can save you time and streamline communication. Often, potential clients will have similar questions about pricing, taxes, or discounts. Instead of waiting for them to contact you, address these common questions directly on your pricing page.
Some questions to consider including:
Do prices include taxes?
How do I qualify for student or senior pricing?
What does a typical class look like?
Can I pause or cancel my membership?
Having an FAQ section ensures that clients can find all the information they need, reducing confusion and freeing up your team’s time.
6. Test for Mobile Friendliness
Most users are purchasing their classes on their mobile device. A successful pricing page design for yoga studios must be mobile-friendly. Ensure that your pricing boxes are easily readable on smaller screens, your text isn’t cramped, and the page loads quickly.
Test your design on multiple devices to ensure that it looks great on both desktop and mobile, and check that the "buy" buttons are easy to find and click on.
An effective pricing page design plays a crucial role in converting leads into clients for your movement business. By simplifying your options, clearly presenting key benefits, and addressing common client questions with an FAQ section, you can create a pricing page that not only informs but also inspires action.
If you’re looking to implement these tips with ease, consider our premium Squarespace template, Embody. It’s designed to incorporate all these best practices, making your independent movement business’ pricing page as effective and beautiful as possible.
